About

I started coding at 12 and became an entrepreneur at 18.

I founded ACCT, betting on digital commerce while it was still early in Brazil, and grew it to ~350 people — the largest digital commerce tech-services firm in Brazil, a VTEX MVP partner, powering brands like Samsung, Whirlpool, Carrefour, Decathlon, Black & Decker, Electrolux and FastShop across Brazil & LATAM.

I then sold ACCT to Quality Digital (B3-listed, 500+ people) for ~R$70M, and stayed on as CTO, Board Member and Managing Director of Digital Services. As MD I owned the top and bottom line — portfolio, hiring, sales, customer relationships and innovation.

Today I’m building AI-native companies and helping leaders turn AI into strategy and real results. I’m also Partner Advisory at Kruzer and an angel investor in AI for commerce:

• Sinatra — AI observability and an agentic hub for commerce, monitoring operations in real time and safeguarding revenue.
• Deco — an AI platform that operates brands’ digital experience, charging by results.

Same obsession as always: turning technology into real business value.